Strategic Communications: It’s more than just another “buzz word”

by Sarah Heine • March 22, 2018

“I work for a strategic communications firm.” It’s a sentence I say often. And one that, especially outside of the D.C. bubble, is met with silence and a look of mild confusion. It’s clear what begins to percolate in the minds of the people I talk to- something along the lines of, “Yeah, yeah. We […]


How to Succeed in Digital Strategy By Really Trying

by Rebecca McTear • March 12, 2018

The further removed I am from graduating, the less I get the question: “What was your major in college?” Instead of letting my education do the talking, I have made my work speak for itself. Let’s circle back to that question- as a Digital Strategist, what do you think my major was in college? Communications […]


How AI Will Shape the Leaders of the Future

by Ellen Huber • March 8, 2018

Artificial Intelligence: Embrace it—or be replaced by it. No, I’m not suggesting that robots will inevitably control and eradicate humankind, but I do see a need to examine and understand what the rise of AI means for society, both now and in the future. Let’s dive into what it means specifically for the leaders of […]


analytics

Social Media Analytics 101

by Jody Greene • March 5, 2018

If you’re on a computer and connected to the internet, you’ve probably experienced the all-consuming presence of social media- in fact, it may have brought you to this very blog. Beyond being a tool to connect with family and friends, social media allows companies to disseminate their message while connecting with customers and prospects. While […]