In the digital age, there are many avenues that professionals can take in the world of social media. With tech on the rise and updates constantly coming down the pipeline, it can be easy to feel lost. In addition, there are endless decisions to be made, such as which platforms to utilize, what time to post, and what content to publish. Most importantly, those in the digital-stratosphere must consider whether or not the time and effort being expended on the creation of quality social media content are reaping them the necessary benefits. TMG is always on the lookout for new ways to approach the ever-changing challenge of social-strategy.
According to HootSuite, here is where the ever-changing world of social media is heading in 2018:
First and foremost, mobile devices are rapidly overtaking desktops in terms of time spent on social media. Of the time people spend on their phones, about one third is spent on a social media app. This means that, as time goes on, more and more content must be optimized across every platform and medium.
At TMG, we utilize the power of mobile social media in our work consistently. We ensure that our products and collateral are mobile-friendly and invest time in generating original content for mobile-centric social media apps such as Twitter, Facebook, and Instagram.
Ever-Evolving Social Networks
In the same fashion that people are evolving to consume social media on mobile devices, social media apps are also maturing and evolving to be more compatible with users and their intentions. Over the past couple of years, we have seen an exponential rise in both viewership and implementation of live videos and stories, as more people are watching video on mobile devices than on desktops.
Team TMG stays up-to-date with these evolving trends in the digital world by participating in meetings and webinars (such as this) and by incorporating that knowledge into our marketing and social media strategies. This is exemplified in our curation of Instagram stories, mobile polls for followers to participate in, and live streaming from client events.
In a world inundated with new sources of information, now more than ever people are looking to those that they trust to make decisions. The webinar focused on this notion through a social media lens by arguing that consumers aren’t going to well-known, A-list celebrities’ feeds to find out what their favorite product or service is anymore. Instead, they are going to the lesser-known bloggers who will give them an honest review of said product or service. Team TMG puts this into practice with clients every day. We strive to help our clients and their products succeed by partnering with both influencers and everyday people to work with our clients.
Want to get in on the action?
It is clear that social media, specifically mobile social media, is becoming an ever more important player in the corporate world, and its evolution will not stop in the near future. Just as technology is evolving, so are the ways people interact with it.
Looking to up your mobile social media game in 2018? The Moak Group can help.