Brand Activation

Launching Viral-Worthy Brand Activations

by Ellen Huber • August 30, 2017

Whenever a company introduces a new product or service, or launches an existing product or service in a new market, it’s first and most important hurdle is reaching its audience in a memorable way. Traditional marketing techniques such as newspaper and television ads are important, but a marketing tool known as a brand activation—a campaign […]


Marketing Campaigns

Successful Marketing Campaigns: TD Ameritrade Institutional Case Study

by Sarah Heine • August 25, 2017

Grabbing a customer’s attention is not easy. Not only do you need to show off your brand, you need a comprehensive marketing campaign that will highlight your product and compel someone to engage with your product or services. One successful example of such a campaign is TD Ameritrade International’s Human Finance Project. Today, we’re taking […]


What Makes an Effective Social Media Strategy?

by Jody Greene • August 22, 2017

From an airline to capitol hill or from a consumer brand to a government agency, a good social media communications strategy is invaluable to any group looking to increase engagement and expand their visibility/brand recognition.  While companies may understand the power of social media, with all the different platforms that exist today it can be […]


Communications

Communications: The Tofu of Careers

by Noah Walker • August 18, 2017

Let’s make one thing clear – tofu by itself is not tasty. It’s one of those foods that requires a milieu of other ingredients, spices, and sauces to give it flavor and make it worthy of eating. Tofu molds to whatever is added to it, culminating in a nutritionally fulfilling food that has taken on […]


Company Culture

Fostering Positive Company Culture

by The Moak Group • August 16, 2017

Here at The Moak Group, we pride ourselves on our strong and unique company culture. We work in an energetic space where our ideas and talents can come together to create outstanding products for both our clients and our organization. While it takes time and patience to grow the kind of environment we have at […]