Digital Strategy

influencers image

Choosing the Right Influencer to Tell Your Brand’s Story

by Ellen Huber • May 3, 2018

Gone are the days of slapping a household name on your product to sell it. In today’s marketing world, it’s all about the handle. That’s right—I’m talking about social media influencers. Business Dictionary defines influencers as “individuals who have the power to affect purchase decisions of others because of their (real or perceived) authority, knowledge, […]


How to Succeed in Digital Strategy By Really Trying

by Rebecca McTear • March 12, 2018

The further removed I am from graduating, the less I get the question: “What was your major in college?” Instead of letting my education do the talking, I have made my work speak for itself. Let’s circle back to that question- as a Digital Strategist, what do you think my major was in college? Communications […]


analytics

Social Media Analytics 101

by Jody Greene • March 5, 2018

If you’re on a computer and connected to the internet, you’ve probably experienced the all-consuming presence of social media- in fact, it may have brought you to this very blog. Beyond being a tool to connect with family and friends, social media allows companies to disseminate their message while connecting with customers and prospects. While […]


Mobile Takes the Gold

by The Moak Group • February 20, 2018

In the digital age, there are many avenues that professionals can take in the world of social media. With tech on the rise and updates constantly coming down the pipeline, it can be easy to feel lost. In addition, there are endless decisions to be made, such as which platforms to utilize, what time to […]