Best Practices

How to Succeed in Digital Strategy By Really Trying

by Rebecca McTear • March 12, 2018

The further removed I am from graduating, the less I get the question: “What was your major in college?” Instead of letting my education do the talking, I have made my work speak for itself. Let’s circle back to that question- as a Digital Strategist, what do you think my major was in college? Communications […]

How AI Will Shape the Leaders of the Future

by Ellen Huber • March 8, 2018

Artificial Intelligence: Embrace it—or be replaced by it. No, I’m not suggesting that robots will inevitably control and eradicate humankind, but I do see a need to examine and understand what the rise of AI means for society, both now and in the future. Let’s dive into what it means specifically for the leaders of […]

So You Want to be an Entrepreneur…

by The Moak Group • February 23, 2018

Starting a new business can be a daunting task. As an entrepreneur, you alone are responsible for the success or failure of your business, and will be tasked with finding creative ways to solve problems facing your company. This comes along with crafting every aspect of the company, ranging from designing a product to executing […]


Keeping up with The Digital Trends

by Rebecca McTear • January 10, 2018

Keeping up with current digital trends can be as difficult as keeping up with the Kardashians (sorry Michael). Knowing which of the latest social media trends will stick around can seem as daunting as staying up to date with which Kardashian is currently pregnant. To help your business stay in the know and on top […]

political communication

The Intersection of PR and Political Communication

by The Moak Group • November 28, 2017

There is a strong link between public relations and political communication. The two industries have an abundance of common ground as they both aim to create original content that establishes an identity around the entity they represent. In both sectors, public relations techniques are implementing by employing nuanced strategies to help their clients reach their […]