Best Practices

TMG Summer Reads- Girl Holding Book

TMG Summer Reads

by Jody Greene • July 19, 2018

Everyone has that favorite summer book that they love to sit back and relax with at the beach. But, this summer – ditch it. While you could definitely re-read Harry Potter for the 14th time, do yourself a favor – check out some books that are enjoyable AND will help develop your professional skill set. […]


I.T.

Putting the “I.T.” in IT Girl: Technology Infrastructure? Critical for Small Biz Success

by Sarah Heine • July 1, 2018

When The Moak Group (TMG) first opened its doors and we started to build our business, topics such as IT infrastructure really weren’t at the front of our minds. There was too much to do- ensuring our clients’ needs were being met, selecting and moving into office space, hiring additional staff, etc.- these were the […]


Design with Typography on Your Mind: Step 1, NEVER Use Comic Sans

by Rebecca McTear • April 26, 2018

Is it ever appropriate to use Comic Sans? Let’s start with a little backstory on how this atrocity was created. Over 20 years ago Vincent Connare, a typographic engineer for Microsoft, was working on a new program featuring a cartoon dog speaking through a Times new Roman speech bubble. After completing the design, he realized […]


environment

Green Work Makes the Dream Work

by Jody Greene • April 22, 2018

April 22 marks the 48th anniversary of Earth Day, a holiday created to inspire awareness and appreciation for the environment. A general increase in environmental knowledge combined with the effects of climate change have pushed many communities to begin taking positive steps towards reducing their footprint and living sustainably. While this is true, it can […]


Why Your Lobbying Campaign Needs a Communications Plan

by Michael Robbins • April 18, 2018

In the era of the 24-hour news cycle and Twitter, journalism v. fake news, and near constant distraction and disruption, it can be very challenging to make an effective case for change (or against change), especially when it relates to public policy. Whether in the halls of the U.S. Congress, a state capitol building, or […]