Best Practices

political communication

The Intersection of PR and Political Communication

by The Moak Group • November 28, 2017

There is a strong link between public relations and political communication. The two industries have an abundance of common ground as they both aim to create original content that establishes an identity around the entity they represent. In both sectors, public relations techniques are implementing by employing nuanced strategies to help their clients reach their […]


“Infographics, They Get the Job Done”

by Rebecca McTear • October 11, 2017

In Rob Chernow’s biography Alexander Hamilton, readers are provided a robust full-length look into the life of one of our founding fathers. Over the course of the first 100 pages you learn that Hamilton was an illegitimate, self-taught orphan born on the island of Nevis, which was then part of the British West Indies. This […]


Business Management

Why Brand Management is the Insurance Your Company Needs

by Ellen Huber • October 5, 2017

Why Brand Management is the Insurance Your Company Needs Imagine that you’ve invested millions of dollars and hundreds—if not thousands—of hours building your brand. Your logo is perfect, your website is flawless, and your physical and digital ads earn millions of impressions. You think that you’ve ticked off all the boxes for brand success now, […]


Health

Building a Healthier Workplace for Higher Performance

by Michael Robbins • October 3, 2017

At The Moak Group, we strive to deliver the greatest value to our clients at a reasonable cost. We emphasize efficiency, but never at the cost of performance. To ensure that we are always operating at our highest levels, and therefore maximizing our resources, we have implemented some small changes to our office to help […]


Networking

Networking: The Dos and Don’ts

by Jody Greene • September 29, 2017

If networking could create energy, Washington DC would be fully self-sustainable with enough reserves to hold us through at least the next solar eclipse. From face-to-face business conferences to strangers inquiring what you do at a bar, almost every interaction, especially in the District, can turn into an opportunity to expand your network. While seasoned […]