In Rob Chernow’s biography Alexander Hamilton, readers are provided a robust full-length look into the life of one of our founding fathers. Over the course of the first 100 pages you learn that Hamilton was an illegitimate, self-taught orphan born on the island of Nevis, which was then part of the British West Indies. This is all important information for understanding the man he would become, but the book is a long read or, as young people these days put it, TL;DR.

So, what is the best way to present the early life of Alexander Hamilton? Well, Lin Manuel Miranda seems to cracked the code. In his musical, Hamilton (yes, the international sensation), Miranda presents this information on stage in just a few simple lines:

How does a bastard, orphan, son of a whore
And a Scotsman, dropped in the middle of a forgotten spot in the Caribbean by providence impoverished,
In squalor, grow up to be a hero and a scholar?”

As the song continues, you learn all about Hamilton’s childhood, his father leaving him, his mother dying, his cousin committing suicide, and his departure from the Caribbean for New York in about 4 minutes. It’s a great example of how a large quantity of information can be shared with a wide audience in a short amount of time.

Here at The Moak Group, we’re big Hamilton fans. But, Lin Manuel Miranda’s genius and his way with words aren’t something that are easily replicated. So, before you go pick up a pen and attempt to write a musical about your most recent analytics report, know that while Hamilton’s style is entertaining, effective, and educational, what you have to remember is that it is critical to know your audience. You have to know who you are writing for- and the style of Hamilton? Not the most effective way of sharing information with your co-workers or clients.

However, there are ways in our industry to effectively communicate with your audience that are clear and concise:

The issue on the table: Infographics and how to visualize data

Want a fun and engaging way to interact with you audience? Infographics are the way to go, they allow you to share information in a new and exciting way while keeping your audience interested. A 2016 study showed that infographics were liked and shared on social three times more than any other type of content.

Yo. Turns out we have secret weapon! An infographic that you can interact with!

Set yourself apart from your competitors and keep Microsoft PowerPoint back in the 00s. Ever wonder how far every Instagram photo would reach if printed out? Wonder no longer with this interactive infographic. Interactive infographics not only look great, but they also allow your audience to take in the information you are presenting at their own pace.

I am not throwing away my (video) shot

Make your data come alive by producing a video. Before you start to say “Lights, camera, action,” you do not need actors or a set to make a video. When creating a video consider that 85% of videos shared on Facebook are watched without sound. Grab hold of your creative side by using a program such as Keynote, or Powtoons, to make your words come alive.

Cuz when push comes to shove, you can share photos that your audience will love

On Twitter, Tweets with images get 10% more link clicks, 89% more favorites, and 150% more retweets. Post’s with images follow a similar trend on Facebook, with posts getting 2.3 times more engagement than those without images.

If none of these options fit what your company is looking for, then maybe you can move forward in the vein of Lin Manuel Miranda and attempt to write your own Broadway, smash hit musical!

Rebecca McTear

Rebecca McTear

Digital Strategist at The Moak Group
Adapting to the latest technologies to stay one step ahead of competitors, Rebecca McTear handles the Digital Strategy at The Moak Group. Here she develops unique strategies to meet client goals, crafts content for social media, videos, and graphics and monitors metrics and analytics to make sure client goals are being reached.
Rebecca McTear