A great corporate or non-profit website allows users to find the information they need to engage with the business. Think about it: when you visit a restaurant’s website, you’ll find a number of things you can do—take a look at their menu, find their location, place an order, make a reservation, etc. In today’s post, we’ll discover the different website fundamentals every professional website should follow.

When planning your company’s website, it’s important to strategically plan how people will engage with your business. By starting here, you can plan the specific content you want your website to showcase in a user-friendly way.

Once your site content is planned, your next step will be planning a sitemap. Your sitemap will consist of the individual web pages—like a menu page and a contact page—that comprise your entire site.

Now that you’ve done your planning, let’s move on to the fun stuff: DESIGN! First and foremost, keep in mind that your website is the ultimate representation of your company’s brand. It may be tempting to add large images and videos all over your website, but experts know to follow the KISS principle instead: Keep It Simple, Stupid.

Here are a few tips to help you stick to the KISS principle and make your content easy to find and use.

Professional Website Fundamentals:

  • Visitors need to be able to can find your website; choose a website domain that is the same name as your business.
  • It’s 2017—make sure your website is responsive. You need to optimize your content for visitors using their smartphone, tablet, or desktop.
  • You should have your company address and preferred method of contact on EVERY page of your website. Make sure to highlight it with a Contact Us page. Don’t waste your visitor’s time by hiding ways to contact your business.
  • Collect visitor’s email address. Even if you do not plan on having a company newsletter, this is important data to collect. It will allow you to build a list of supporters and learn who is interested in your business.
  • Highlight what your business does, a great example would be our very own website. The Moak Group’s simply labeled What We Do page outlines the different services we offer.
  • Don’t make your visitors search for information on your business. Spell it out for them by clearly labeling your pages.
  • If a visitor is interested in your business, make sure they are easily able to find you on social media. You can do this by adding social icons to each page, and even embedding your social streams through developer tools; you can see an example of this here.

If you are looking for additional information on starting your company website, feel free to reach out to us here at The Moak Group. You can call us (and find that information in the footer of every page) or send us an email to info@moakgroup.com

Rebecca McTear

Rebecca McTear

Digital Strategist at The Moak Group
Adapting to the latest technologies to stay one step ahead of competitors, Rebecca McTear handles the Digital Strategy at The Moak Group. Here she develops unique strategies to meet client goals, crafts content for social media, videos, and graphics and monitors metrics and analytics to make sure client goals are being reached.
Rebecca McTear